Content marketing has always been an integral part of digital marketing. Over the past few years, it has constantly delivered the best results possible and has taken digital marketing to a whole new level, so much so that digital marketers give the most emphasis on adequate content creation these days. Through innovative and relevant content, one can build brand awareness as well as gain authoritativeness and the trust of one’s visitors/potential clients.
While everyone is going for content marketing these days, it is also imperative to know how to use the most original content marketing strategy, so as to derive the maximum profit. As a matter of fact, a number of Content Marketing Trends are expected to dominate Digital Marketing in the year 2019.
Here, we have compiled a list of some of those trends to watch out for this year!
1. A content marketing plan is a must
In 2019, the first trend that is going to have a big impact is the setting up of a proper content marketing plan. Without that, no company is going to get the desired success that they want in digital marketing. You need to first have certain goals for your business and then should proceed to make content that aligns with those business goals. Also, the content marketing strategy should be focused on delivering content that is of great value to the users. There was a time when people could put anything and everything on their social media pages and expect it to draw in the audience. However, in 2019, that is no longer the case. The competition has soared to another level altogether and to survive in this competitive digital world, one must do a lot of research before putting up any content out there. A well-thought-out content marketing plan is indeed the first step towards success in the digital marketing sphere.
2. Longer and well-researched content
Long and well-researched content is what is preferred by the search engines as well as by the readers. They generally contain more in-depth information about a subject, along with various added reference sources. As a content creator who develops web content on a regular basis, you should do enough research to know the topics frequently searched by your readers. A content creator who knows the pulse of his/her audience will always create impeccable content that will satisfy their needs and requirements. Everything, including the structure and the headings of the article, should be decided with the readers in mind. If your article helps them in some way or the other, they will keep coming back to your blog. While short articles are not going to disappear completely from the digital platform in 2019, the concentration definitely will be on producing longer content that satisfies the audience.
3. Content should be authentic and relevant
Content that is original and relevant will be the most popular in 2019. The age of copy and paste content is long gone. Viral headlines copied from somewhere else will no longer fetch you the most views; consistently produced original content will! Over the years, people have learnt to avoid the clickbait articles. Your ideas should, therefore, be unique and also must reflect what your company stands for. If you can’t think of any original ideas, you can always hire a content creator. No matter what, you must value the time and effort of your audience who read your articles and hence, create content that is useful and relevant for them. That is the best way to grow an organic reach in the digital market.
4. Video marketing is on the rise
Video marketing has become extremely popular over the last few years and it’s a trend that is only going to go up in 2019. According to sources, most users are expected to make a purchase after watching relevant videos on social media. Most of the users anyway follow the influencers’ videos to make any purchase related decision these days. There is a reason why these influencer channels are so popular on YouTube or other forms of social media. Videos are easier to follow than text for most people and they also feel more connected to the influencer as a person. The vloggers, of course, have to make sure that they provide them with the best quality content and the best presentation as well.
5. Content marketing through social media
You can’t really think of digital content marketing without social media anymore. Its impact on audiences of all ages is there for everyone to see. Instagram influencers are the new thing and they know exactly what their audiences want. Their posts are personal as well as informative which have managed to win over the audiences. They concentrate on creating regular content which is crisp and easy-to-follow and thus gets more engagement as well. This a trend which is definitely going to continue to dominate social media in 2019 as well as in the years after that.
Digital content marketing is going to march ahead of all the other traditional forms of marketing in 2019. It’s all about providing what your customers want, in terms of matter and communication. The aforementioned points will give you an idea of the top content marketing trends which are expected to rule the market and we hope that you will invest your time and money on these strategies and tools to reap the maximum profit as well!